Signature Brand Audit

Have you ever wondered if the marketing you are doing currently is effective? Would you like someone to evaluate those activities – and make recommendations to tweak and make those activities more effective?

We’ve created a “Marketing Checkup” to give you the opportunity to tell us about your business and your marketing. We want to hear about your greatest business and marketing challenges.

Our consultants will review the information you provide – research it – compare it to your competitors – and then set up a time with you to share their thoughts on your current marketing. The goal of this meeting will be to provide you with at least 3 solid recommendations on how you could improve your marketing today.

This process is completely free – it gives both parties the opportunity to work together and determine if we are a good fit to work together on a larger project.

  • STRATEGY BEFORE TACTICS

    Strategy and tactics must go hand in hand in order for a business to achieve a measure of true momentum, but an effective strategy must be in place before any set of tactics make sense.
  • CONTENT MARKETING

    People today have come to expect to find information about any product, service, company, individual, cause or challenge they face by simply turning to the search engine of their choice.
    So, if they’re not finding content that you’ve produced that provides them that information, even if someone referred them directly to you, there’s a pretty good chance you won’t be worthy of their trust.
  • WEB PRESENCE

    The web just keeps gaining significance in the world of small business and it’s no longer enough to think about your web site as your web strategy.
    Marketing today means building a great deal of your thinking around a total web presence.
  • LEAD GENERATION & SALES

    Generally speaking there is no one magic way to generate tons of leads. Granted, for some businesses there are more effective ways, but on the whole long-term effective lead generation comes down to a combination of advertising, public relations and a systematic approach to referrals – the lead generation trio as we like to call them.
  • KEEPING SCORE

    Building business momentum usually comes down to understanding these four variables and going to work on improving them: 1) % of leads converted 2) Average $ amount per customer/transaction 3) Average number of transactions with each customer 4) Cost to generate a customer.
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