What do you see in the search results? Does your business even show up? If it does, do you see any poor ratings that could hurt your reputation? Remember, your online review star ratings show up in multiple search results, such as Google maps, organic results, Angie’s List, Facebook, Yelp, Adwords, Houzz, and more.
What Perception Do Prospective Customers Get of Your Business?
If prospective customers search for your business name or prime keywords associated with your business, what perception will they have of your local business? Will they find no trace at all of your business? Are they going to find bad reviews?
The good news is that it’s possible for you to manage your reputation so you can somewhat control the perception prospective customers get of your business. By building a full-fledged reputation marketing strategy for your company, you can harness the power of what your happiest customers have to say on your behalf. Getting great reviews and knowing how to use them is how you leverage your good reputation and help more prospects get to know, like, and trust you – and ultimately recommend you to their friends and neighbors, too.
Online reputation management ensures that you stay on top of your reputation, getting your name out there in positive ways and dealing with any negative reviews as they show up to minimize their damage.
Do not leave your online reputation to chance – start a reputation management campaign that keeps your business looking great to prospective customers.